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FILE 13 · Visual Arts + Graphics

Seeds of Generosity Hoodie

Year
2025
Course
Merch design
Location
Vancouver, BC
Program
Apparel + illustration
Project statement01

A hoodie designed around the Seeds of Generosity campaign. The back print takes the form of a postage stamp carrying an illustrated olive tree, with pomegranate and fig at its base and the values of Islamic Relief lettered in Arabic through the roots. The front crest pairs hand-lettered type with a seed and sprout, tying the campaign's language of giving to something that visibly grows.

Product02

On the garment

Front crest at the left chest, full stamp print across the back, on a forest green hoodie.

Forest green hoodie shown front and back with the Seeds of Generosity crest and stamp print
Hoodie Mockup (Front & Back)
Concept03

Symbols and meaning

Olive tree for peace and resilience, pomegranate for abundance, fig for sustenance, and the seed and sprout for the potential and tangible outcome of giving.

Annotated concept board explaining the crest and back print symbolism
Design Concept (Crest and Back Print)
Project metadataColophon
Year
2025
Course
Merch design
Location
Vancouver, BC
Program
Apparel + illustration
Tools
Procreate, Illustrator, Photoshop
Collaborators
Islamic Relief Canada
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